Our Solution
Revenue Attribution Setup
Hubxpert meticulously set up a robust revenue attribution system for MobileAction. This allowed them to accurately attribute revenue to specific marketing channels and campaigns, providing a clear picture of the return on investment for each initiative.
Deal Association
Addressing MobileAction's deal association challenges, Hubxpert implemented a solution that seamlessly linked deals to the appropriate accounts, ensuring accurate tracking and reporting of sales activities.
Lead Scoring Model Implementation
Recognizing the importance of a reliable lead scoring model, Hubxpert developed and implemented a customized solution. This model enabled MobileAction to prioritize and focus on high-value leads, optimizing their sales efforts.
Lifecycle Stage Maintenance Automation
Hubxpert introduced an automated system for maintaining lifecycle stages, ensuring that leads progressed seamlessly through the sales funnel. This automation not only saved time but also improved the accuracy of MobileAction's customer journey tracking.
Original Source Tracking Attribution Setup Fix
To eliminate inaccuracies in the original source tracking attribution setup, Hubxpert conducted a thorough review and made necessary adjustments. This ensured that MobileAction could attribute leads accurately to their original sources, providing insights into the most effective marketing channels.
Duplicate Record Cleanup
Perhaps the most critical aspect of the project, Hubxpert successfully identified and merged over 10,000 duplicate records in MobileAction's database. This consolidation eliminated redundancy and enhanced data accuracy, contributing to a more efficient and streamlined operation.