Successful rebrand and go-to-market launch for a growing tech company
A mid-sized SaaS company struggled with an inconsistent brand identity and declining user trust. Agencia Plus partnered with them to redefine their brand strategy, visual language, and digital experience—resulting in measurable business growth.
Transformed fragmented visuals into a unified, modern brand identity
Defined clear messaging and tone across all digital touchpoints
Designed and launched a high-performing marketing website
Empowered internal teams with a comprehensive brand playbook
The challenge
The company’s rapid growth outpaced its brand identity, leading to inconsistent visuals and messaging.
Inconsistent brand identity
The company had grown rapidly, but its visual and verbal identity hadn’t evolved. Outdated design and messaging led to confusion and lack of differentiation.
Low digital engagement
Website visitors weren’t converting due to poor UX and unclear communication of the product’s value.
Lack of internal alignment
Marketing, design, and sales teams struggled to present a unified brand story, resulting in inefficiencies and missed opportunities.
The solution
Our team conducted deep research to uncover audience insights, competitive gaps, and brand opportunities. Together, we defined a clear brand purpose, positioning, and tone of voice.
Visual identity system
We designed a cohesive visual identity — including logo, color palette, typography, and iconography — that reflected innovation and trust while staying true to the company’s roots.
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Digital experience design
Agencia Plus reimagined the digital journey, creating an intuitive website and content experience optimized for storytelling, SEO, and conversion.
Brand playbook & rollout
We documented every visual and verbal guideline into a scalable brand playbook, empowering teams to maintain consistency across marketing, sales, and product channels.
Mission & vision
We are the strategic branding agency that turns ambition into identity, and identity into market dominance.
Our mission
Our mission is to be the catalyst for your next growth phase. We don't just design logos; we architect market differentiation. We partner with ambitious leaders to forge brands that are authentic, strategically sound, and built to cut through the noise, driving measurable results and lifelong customer loyalty.
Our vision
To be the recognized global leader in strategic brand creation, known for transforming emerging businesses into iconic industry benchmarks. We aim to continually pioneer innovative methodologies that fuse creative excellence with data-driven strategy, setting a new standard for what a branding agency can achieve.